The YourMembership.com Blog

Engage has become quite the buzzword. You can’t go to a conference or read an article about membership or member organizations without someone telling you about the importance of engagement. We even do it here. A lot. But engaging your members has become one of those phrases that has lost its meaning to many and I worry it is going the way of synergy. So why do we talk about it at YourMembership.com? Because at the very definition of the word it’s one of the most important things you can do. It means reaching out, making your members a part of your organization and processes, making them feel vested in the outcome. According to Merriam-Webster it means “drawing favorable attention or interest.” So why do many of us have such a hard time with the concept? Because we over-think it.

As member organizations, you built a community of individuals who share the same passions and interests long before technology and social media. You organized, cultivated and educated your membership. Engaging them has never been your problem. Read the rest of this entry »