The YourMembership.com Blog

Customer Service – a Top Priority at YourMembership.com

March 25th, 2010 | Posted in Membership Management

Your virtual helping hand

One thing we hear over and over again — and of which we are quite proud — is that our customer service is top-notch.

We work very hard to maintain this level of service because it wouldn’t matter how great our product was without responsive (and helpful) support.  But how can you apply what we do to your organization or online member community? We concentrate on five premises for top-tier support:

1. We are here. Response is key. Our team focuses on answering support tickets quickly and correctly (one is no good without the other). Our customers get answers to even the most complicated questions within 24 hours, most of the time within just hours of posing the question.  

2. Effective touch log system. We keep extensive logs on customer interaction so that no matter who handles the question or concern, the customer history is at their fingertips. No customer has to repeat the details of past conversations or questions (unless they want to).

3. Reminder system. Our product support team sets reminders for themselves to optimize their abilities to reach out to resolve outstanding issues. For instance, if a customer had a takeaway from a support ticket — as in he or she needed to look something up and respond back — before the help could be administered, our support team would place a tickler on the customer file so that they can follow-up if they haven’t heard back. We are responsible for maintaining contact even if they onus is one the customer, after all we are partners in success. 

4. Close contact. New customers are assigned to a member of our product support team so that they can experience one-on-one training and get the individualized assistance they need. After their community is live, they will get to know our entire team because we follow-up periodically with customers we have not heard from. We never want our customers to feel like they are out there alone. Because we know silence is not always golden; sometimes it means the customer is lost and is not sure where to turn. We put the power of the community and administrative tools in your hands, while you are in ours. We also provide every customer with an invitation to join our private, online community for administrators. That way customers can speak and network with other users. The practical application of our product is discussed within forums on our site and members are encouraged to share their experiences. All new features and enhancements are also written up in a status update log and described in-depth in the monthly Adminergy newsletter.

5. Standing behind our product. It’s rare in today’s world to find a company that is so confident in its product that it offers unlimited support and training for as long as you use our service. Whether you’re brand new or have been with us for years and need a refresher, we are happy to help as often as you need us. Plus it’s free. Don’t see a value in this? Check out how the other software vendors you use handle support. Some will charge you in excess of $50 a service call.

Even if you do not have your own customer service team, reaching out to your customers, members, alumni or stakeholders is essential. Building relationships doesn’t end at an introduction and an exchange of money/sign-in. You have to work to maintain your connection through efficient, constant contact. This is what we do. It works for us and our customers. Maybe there’s not a direct correlation for how these tasks can be implemented but maybe they will inspire you to increase customer service efforts on your end.

Have you found any of these suggestions helpful?

Working on a Greener Workplace Environment

March 17th, 2010 | Posted in Membership Management

How do we look in green?

Whether you’re celebrating St. Patty’s Day or looking for a way to improve your little corner of the world, green is the way to go. Here’s a little bit about what we’ve been doing to decrease our carbon footprint:

YourMembership.com has made the switch to a greener environment within our offices – because we believe that every little bit counts. Even small efforts (as long as they are consistent) deliver real results. Recycling is paramount, and our Green Team stays on top of it. YourMembership.com’s Green Team is a dedicated group of company employees that volunteers to take turns taking out the recyclables! We’re talking more than aluminum cans – we have bins for paper products, plastics, cans and more.

YourMembership.com has also taken steps to minimize office printing and paper use. Our invoicing and service agreements are 100% electronic. Internal communications are also handled electronically. Even our employee handbook is an e-book! These and other environmentally-aware changes have allowed us to scale back to just two office printers… which sit by silently most of the day! It’s green AND quiet.

It’s a start and we’re always looking for ways to do more. Have any ideas? What are you doing from an organizational standpoint?

5 Ways to Succeed as a Community Manager

March 10th, 2010 | Posted in Social Media and Business Trends

Creating a buzz as a community manager

Are you an active or passive community manager? With organizations tightening their belts and employees wearing multiple hats you may ask who has the time to be a community manager. But if your role involves outreach of any kind (marketing, alumni work, membership, etc.) you can’t afford not to be. Writing a check, purchasing software and sitting back waiting for site visitors will not cultivate an active community. Active (management) begets an active community.

5 ways to succeed as a community manager:  

  1. Repurpose press releases and any organizational news into a social media opportunity. Do not merely send your “news” to old-school media outlets. Send a micro-blog post out. Blog about the news, in a more casual tone or from a different angle. Post it in a “News” section on your site and link back to it from other websites or blogs. Add a link to your content in your eNewsletter. Capitalize on success. For instance, if your news involves a member of your organization receiving a prestigious award try to obtain an interview or a quote from that person and use it on your site (in a blog, as part of a tribute to him or her, you get the idea). When you have content ask yourself how else it can be used.
  2. Tell everyone what it is that you do. Part of being a community manager is getting people to come join your community. Just like you would’ve done in elementary school when trying to persuade the cool kids to come to your party, tell everyone about it. Put the site URL in your email signature. Use free social networking sites to drive people to your website. Talk about social media (in a generic sense) to anyone who will listen (and many will, because people have questions about this new-fangled technology). Maybe after you give them a crash course in Social Media 101 you can explain what it is that you do.
  3.  Allude to things going on in your community. Yes, social media is all about transparency and inclusion but you also have to give your members reasons to choose your site above (or in addition to) others. To entice those who are thinking about joining, consider posting information (in a section visible to members and nonmembers) what topics your community is talking about. Make nonmembers feel like there’s a world of conversation and networking that is going on while they sit on the sidelines. The fear of missing out is a great motivator (you just have to make sure that you have the activity to hold them once they’ve decided to join).
  4. Offer content. As mentioned above, once the members are there you have to give them reason to login this means posting content as stoking conversation on a regular basis. Without new content, log-ons will drop off. Do your best to be consistent with your content upload. Can’t post on a daily basis – no problem. It’s more important for your members to know when new content will be posted than to make them guess. Posting once a week consistently is better than two posts a week that could pop up at any time.  Don’t have time to rewrite content? Posting a few thoughtful comments or adding updates due to new stats or research can be equally effective. Bottom line – these folks are your guests. You want to feed them.
  5. Don’t go it alone. YourMembership.com’s software allows you to share admin responsibilities with as many people as makes sense for your organization. We even allow you to give those rights an expiration date. There is no reason you have to shoulder the burden of community building alone. Find people who understand your organization’s mission and enjoy social media and put them to work. Change your mind later? No problem, you can change admin rights as often as you like and it’s not an all or nothing situation. You can tailor exactly what each admin is able to do by extending rights accordingly. Plus admin seats are unlimited here at YourMembership.com so add as many as you like. We’ll even train them at no additional cost to you.

Community management is essential to your site’s success. Your initial investment of time and money (in software) will likely yield several interested onlookers but content and activity is what will keep them coming back. How do you plan to cultivate some buzz?

Persistence is Key in Social Media

March 5th, 2010 | Posted in Social Media and Business Trends

I attended a community meeting last night. Not an online one but a real face-to-face, old-fashioned kind of meeting. It was full of the usual governmental bureaucracy and disagreement but the comments of one of my neighbors stuck with me.

He said no matter what we decide, this needs to be a campaign not a try once and forget it. Now he was talking about the revitalization of my ghetto-like neighborhood but the same advice can be applied to social media. Your efforts must be one of a campaign. And like every successful campaign you need a strategy, resources and a mentality that you are in it until you win it.

Social media is about building bridges. You can’t tweet once and give up because Oprah and her scads of minions didn’t immediately follow your brilliance. This is a long-term commitment, like any relationship your networks grow stronger as you share experiences, information and wisdom.

So maybe you’re at the beginning of this process or maybe you’re firmly entrenched in it. Now you just keep plugging away knowing that every blog post, every upload and every contact you make puts you one step closer to reaching your social media goals.  Persistence is a best practice.

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