YourMembership.com Blog

Ideas to help you engage, empower and retain members

Content Marketing is…

January 31st, 2012 | Posted in Social Media and Business Trends

content your audience wants,

in the form they want it,

at the time they need it,

with the ease to share it.

That is all.

(Thanks to C.C Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.)

What Color is your Time Sheet?

January 30th, 2012 | Posted in Social Media and Business Trends

The Friday Fix for last week “challenged” us to record every moment of our work day and assign it a color, by doing so we could quickly break out what is a necessity (as in job-dependent) and what we can table. Red were must-do activities, blue were things that had nothing directly to do with your work but may still be necessary such as training a new person or answering a co-worker’s question and yellow was the catch-all for everything else. (If you’re a technology person and are fascinated by graphs and charts, the same thing can be done through Excel.) After you’ve “colored” your day, you can move into the analysis phase.  (more…)

Recapture your Time – Friday Fix

January 27th, 2012 | Posted in Social Media and Business Trends

When you choose to make changes in your eating habits (whether your goal is to lose weight or just make healthier decisions) the first thing a coach, nutritionist or diet guru will tell you is to write everything that goes into your mouth in a food journal. The idea behind this is to hold you accountable and make you aware of what you are eating (and depending on your goal, the calories behind it).

The same can be done if you are trying to figure out where all your time goes. Pretend for a moment that you have billable clients. For companies that do, employees are required to bill their time to customer accounts. Start thinking of your day in the same light. Keep a running tab on everything you do that day from answering calls to attending meetings to reading your personal email. Write it down in list fashion with the corresponding amounts of time spent on each line item. At the end of your day or while you’re sitting in front of the television that night, color-code your day.

Use a color like red for the absolute have-to’s of your day — these are the things you can’t say no to without jeopardizing your career or your organization’s reputation. These include responding to member questions, attending to job duties and the like. Use blue to identify things that have nothing to do with your position. This may be explaining things to/training co-workers or staff, navigating the political aspects of your position or personal break time. Use yellow to highlight everything else.

Next analyze your day. What color makes up most of your time? Are you surprised by anything you see? We’ll talk about what to do with these results on Monday. In the meantime, anyone want to share findings?

Are Your Members Telling You to Try a Wedge Salad?

January 26th, 2012 | Posted in Member Engagement + Retention, Membership Management

In an episode from season 2 of Modern Family, Claire was angry with her husband Phil and he didn’t know why. He retraced his steps and conversations throughout that day, trying to understand the source of her anger. Every time he thought he understood the reason behind her disapproval he was wrong. He tried all of the obvious reasons to explain her mounting dissatisfaction. The more “clueless” he was, the more angry she became.

Spoiler alert: don’t read any further if you plan on watching it later. (more…)

Five Things Associations Can Learn From Amazon

January 25th, 2012 | Posted in Membership Management, Social Media and Business Trends

What? We don’t have that kind of revenue! I can already hear my association friends and colleagues tapping on their screens to x out of this blog post. But what Amazon kept in mind during its meteoric rise is the customer and how to make its offerings more easily, efficiently and economically available to them. As this article in Forbes points out, they didn’t create a new product or service, they revamped/set our expectations. Associations can use this same strategic thinking and customer focus to win over members.

1. Innovation. Amazon didn’t (initially) introduce a brand new product or service. They didn’t create the tablet concept or online ordering. They made it more affordable and efficient. Take a look at your current offerings. Where are the gaps? What could you do better? Assess what’s out there. “Innovation” for your association community may not be about creating a revolutionary process or service. It may just be in doing something quicker, better or making a price-point more enticing. (more…)

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