A couple of weeks ago there was a great discussion about social media marketing usage among association management companies on LinkedIn’s AMCI group.
No one argued the merits of engaging in social. The key take-away to this discussion was how social marketing has changed the amount of time dedicated to our jobs and the immediacy with which we react. Not only do building connections and relationships take time but so does building a readership on a blog or building a fan base or followers. There are “tricks” that can help you achieve this faster but no loyal community occurs overnight. (more…)

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