YourMembership.com Blog

Ideas to help you engage, empower and retain members

Social Media Marketing: 3 Things You Ought to Know

April 26th, 2011 | Posted in Social Media and Business Trends

Social Media Myth-Busting

A couple of weeks ago there was a great discussion about social media marketing usage among association management companies on LinkedIn’s AMCI group.

No one argued the merits of engaging in social. The key take-away to this discussion was how social marketing has changed the amount of time dedicated to our jobs and the immediacy with which we react. Not only do building connections and relationships take time but so does building a readership on a blog or building a fan base or followers. There are “tricks” that can help you achieve this faster but no loyal community occurs overnight. (more…)

Four Benefits of “Gamification” for Associations and Nonprofits

April 15th, 2011 | Posted in Membership Management, Social Media and Business Trends

It’s easy to write off “gamification” as something your mature audience wouldn’t find value in. But when we break down what gamification is and how it can serve as an engagement tool for the members of your online community you’ll see the practical application behind it.

First, what gamification is not. It’s not a pricey piece of software that will have your members using their phones to gobble up dots on a screen in a maze that resembles your office (although, you can certainly do fun things like that with the help of a game developer). (more…)

YourMembership.com Encourages Customer Feedback

April 6th, 2011 | Posted in YourMembership.com News

We take customer support seriously at this company. It’s our largest department, as we want to make sure our customers are satisfied and well-versed in our product offerings. We provide unlimited training on our product (and that’s forever, not just your first month of service with us). And it applies to anyone working on the product, so our customers never have to train their own replacements or new hires. We handle that as frequently as they ask us to.

It’s so important to us that our customers are satisfied that we rolled out a new feature that allows our customers to give instantaneous feedback on their support experience. We’re making it easier for them and creating a better gauge/analysis for us.

Special thanks to our customers for all they do to make this product great. Your feedback and insight are invaluable to our service.

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